.Role Description:Under the leadership of - and in close collaboration with the General Manager of Mexico, propose and implement the commercial strategy according to market needs and aligned with the global HM.CLAUSE Strategic Road Map. Lead the Sales teams for Mexico with the objective of driving sales, increasing market share, expanding the customer base, and successfully introducing new products of HM.Clause within the defined commercial scope. Mail task and responsibilities: SALES STRATEGYProposes and implements the sales strategy to grow the business and optimize market value of HM.CLAUSE genetics, generating new sales and increasing the company's market share.Contributes to the Product Development Strategy, ensuring alignment of Product Development priorities with the Sales Strategy and agreed growth ambitions by geography and species.In collaboration with the General Manager, Marketing, Finance, etc., contributes to the development of a competitive pricing strategies with the objective to maximize value capture of our genetics in the market.With the support of information from the CRM tool, ensures optimal Sales Force effectiveness in all sales regions.In collaboration with Customer Marketing, contributes to the development of Customer Segmentation, enabling a customized and result oriented sales and promotional approach for key customer segments.In charge of key account management, notably for key channel partners: In close collaboration with Sales Coordinators and General Manager, develops and drives customer strategies for key/large accounts. Leads annual sales negotiations with national accounts and organizes regular business review & planning meetings with these accounts in close collaboration with and supported by the Sales Coordinators.Aligns with Customer Marketing and Communications the priorities for promotional activities & support.Fosters a customer centric culture within the Mexico Sales team.SALES EXECUTION Oversees, drives and supports the sales activities of each sales region with the objective of achieving the agreed sales and profitability target for Mexico, needed corrections of sales forecast, capturing opportunities, and detecting risks.Supports the sales team as direct interface with key- accounts and coordinates actions countrywide.Is accountable for reliable (bottom-up) Sales- and Purchase Forecasts for Mexico.Fully leverages and promotes the use of sales tools (CRM, CUBE, FOCUS, etc.) to improve the effectiveness and efficiency of sales teams.Is responsible for timely money collection from clients, supported by the finance team.Drives the organization and effective use of - and actively participates in field days, promotional demo fields and other customer events.Manages the OPEX budget for the Sales Department in Mexico and proposes new projects for future budgets to support and accelerate future sales growth and margin maximization