.MUST HAVE: Proven experience planning, strategizing, launching, and scaling end to end Native campaigns across platforms.
You must have a history of creating winning Native campaignsEXPERIENCE: Minimum 4 years experience with Native advertising.
Proficiency in data analysis and making campaign decisions based on your own analysis.
At a minimum, expertise with Taboola or OutbrainYOUR ROLEYou will contribute to and eventually own our Native media buying efforts (Taboola, Outbrain, Revcontent, and more) for multiple brands within Launch Potato's portfolio of companies.
Your expertise in pairing creative media with ROAS KPIs and direct-to-consumer (DTC) data analysis will positively influence more than 10 million new customers to unlock their financial potential.
This position is an opportunity to manage a tremendous Native Advertising budget across many verticals and brands.
(This role will NOT support Social Media Buying, it will purely focus on scaling our Native Media Buying efforts and your profile needs to reflect this)You'll support the User Acquisition team with processes, reporting, and operations, while gaining hands-on experience with LP and our brands, with a path toward P&L ownership.
Ideally, you will become the strategic owner of our Native advertising efforts.
You need to be someone who has an analytic mindset, proactive problem-solving skills, and an impeccable eye for detail.
You're not afraid to think outside the box and have a hunger for testing.SUCCESS LOOKS LIKETactically plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formatsManage high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and moreResearch, identify, and establish new traffic source opportunities and new ad networks (i.E.
MediaGo, MGID, etc.
)Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics/strategiesWork cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and marginContribute to the evolution of Launch Potato's media buying best practices including creating a native paid media playbook, training team members on native, and moreAssist with hiring and scaling the paid media teamWHAT YOU NEED TO SUCCEED4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority)Possess a deep understanding of direct-response marketing principles and know how to create winning ads to drive engagementIn-depth knowledge of Native tools and best practicesProficiency in Excel (Pivot Tables, Vlookups, etc.)
and data visualization tools (Looker, PowerBI, Tableau, etc