Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry.
Brown-Forman offers our employees this kind of career and environment and has for more than 150 years.
Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home.
Come have a seat at our table.
**What You Will Do in This Role**:
The On Premise Regional Senior Manager is responsible for leading, guiding and inspiring the team of executives in their area to ensure that the key Brown-Forman brands are on the right accounts and with the right supports/stimuli ensuring a dominant position within the channel.
Through the development and execution of the channel strategy, it should improve the visibility as well as the testing and repurchasing of our brand focus, implementing experiences and brand initiatives relevant to our customers and consumers.
The On Premise Regional Senior Manager is responsible for ensuring impeccable execution of brand and channel strategy and guidelines in their region.
**What Makes this a great opportunity**:
- Actively contribute to the development and implementation of the channel strategy.
- Ensure the correct implementation of strategies and guidelines of the brands in the channel.
- Management of P&L and ROI on projects (to ensure the issue of investments in the channel)
- Negotiation experience and persuasive sales structure
- Periodically quantitatively and qualitatively analyze the initiatives/activities implemented in their area (Development>Implementation>Evaluation>Feedback).
- Analyze the total market and channel in their respective region to understand industry dynamics, competition and regulatory issues that help detect areas of opportunity and growth for Brown-Forman.
- Analyze the target consumer, its main drivers of consumption and preferences of type of establishments.
- Guarantee that Brown-Forman has a dominant position in the most important/relevant accounts according to the channel segmentation strategy.
- Ensure that all their executives are expert ambassadors for our brands.
- Train and train continuously (internally and externally) in the Brown-Forman culture, our brands and our values.
- Ensure that all executives follow and implement in detail the steps of the visit, use the principles of effective negotiations and make use of salesforce as a working tool.
- Always encourage responsible consumption and promote it by example.
- Recruit, retain and develop the best talent for B-F.
- Responsible for the development of career plans of their team (functional and leadership skills).
- To guarantee the correct planning and execution of the strategy, initiatives and activities of thebrands and channels that assure us to have in the most important accounts: distribution andprice, visibility, training and motivation, mixology and brand experiences.
- Impeccable management and control of the operating budget and travel in their area.
- Impeccable administration and control of their client's databases (salesforce, Siscocc) guaranteeing always to have up-to-date and quality information.
- Maintain a healthy relationship with the owners and staff of the accounts and with the mainwholesalers.
- Ensure that our accounts identify Brown-Forman as a business partner rather than a supplier.
- Maintain active communication with the Wholesale team in your area to ensure a properbusiness process.
- Impeccable control of the budget assigned by the region and executive that guarantees thefulfillment of the commitments and responsibilities of the clients of the On-Premise channel.
- Appropriate implementation of the budget strategy applied in the On-Premise channel.
**What Exactly Are We Looking For?
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**Education**:
- Degree in Marketing, Business Administration, Business or related.
- Master degree preferred
- Hospitality management + luxury brand studies are a plus
**Previous Experience**:
+ + 4 years leading On Premise and/or sales teams for global consumer product brands with experience in establishing and maintaining strategic relationships and strong verbal and written communication skills.
**Knowledge** **/ Personal Skills**:
- Languages: English
- Software or special programs: Office package (Excel, Word, PPT) high level, web platforms, Mac, Ipad) etc.
- Knowledge of market analysis platforms.
Nielsen, ISCAM, etc.
- Ability to analyze and synthesize.
- Knowledge in finance, marketing, effective negotiations, coaching and leadership.
**Skills**:
- Constantly analyzes and understands business results to broaden their knowledge.
- Make recommendations and/or make decisions based on hard business data.
- Actively evaluates and learns from the results obtained in the activities he/she implements.
- Understands and analyzes the dynamics of the channel, consumer behavior an