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**Job Summary**This role is responsible for Build an Online Business Plan and execute the Plan (Strategy and Execution), supporting in the country the Online Sales Leader on specific Online accounts.
Plan and Execution include Key Leading indicators to win in the Online Fundamentals (using Consumer winning dashboard) and maximize the Online shopper experience executing into the account using the HP tools such as (Indexed content, Cross selling, Rating & Reviews, Omnichat, etc).**Responsibilities****1.
End to End Online Account Planning for Retail accounts & 4P Plan by Q & by Year (working as One team with Country Leader & Retail Account Manager) including**:Portfolio Strategy 1P & 3PAccount Commercial CalendarPromotional Plan on Key seasons (Cyber, Hot sales, BTS, Xmas, Black Friday)CX tools to execute into the account:Indexed contentHot SpotsRating & ReviewsCross SellingOmnichatInvestment Plans including:Google Search (Coop accounts)Retail Media or Onsite VisibilityCRM initiativesKet Goals by AccountAccount Market ShareAUP vs MarketGrowth vs MarketDigital Share of ShelfAssortmentWith the KAM & Online Country Leader, define Sales in & Sales Out Plan**2.
Execute Business Plan on weekly & monthly basis with a Deep dive on**:- Portfolio: - follow up on 1P & 3P portfolio Strategy & execution- HP Product Listing Tracking- Weekly Business Analysis (Consumer Winning Dashboards with the Key leading indicators):- Weekly & Monthly Market Share- Stock Analysis (Stock out)- Portfolio Sales in tracking to understand dates and level of inventory- Sales Out tracking- Share of Shelf- Assortment- Pricing & Promos- Competitors analysis.- Commercial Calendar tracking on daily basis- Competitors- New proposals to accelerate Sales out- Optimize Retail Media plans and investments**Education & Experience** Recommended**- Bachelor's degree on Economics, Engineering, Finance, Business Administration, Marketing, Digital Marketing, Ecommerce or related.- Master's degree on Ecommerce, Omnichannel, Digital or related (Optional).- At least 3 years of experience in a similar Ecommerce role and/or Sales role- Experience in Digital Marketing: SEO, SEM, PLA, Display and Social Media.
CRM.- Experience in Sales: Consumer, Retailers or similar- Advanced Management of Tools: Analytics, Google Ads, Optional (Merchant Center, Data Studio, Facebook/Instagram tool).- Advanced management of office and intermediate Power BI package.- Advanced Microsoft Office.- Fluent in Spanish & English Conversational level and English**Preferred Certifications**- Digital Marketing, Google, Ecommerce or similar**Knowledge & Skills**- Leadership and Team-work skills.- Proactive- Excellent communication skills- Responsible- Resilient and works well under pressure- Strategic thinking.- Analytical thinking and problem solving.- Results oriented- Skills for relating to influencing others and teamwork skills