**Tripshepherd is a fast-growing travel technology startup revolutionizing the way people experience and book travel. We are passionate about leveraging technology to create seamless travel solutions for our customers.**
We are seeking an experienced and results-driven Senior Paid Ads Specialist with expertise in Google Ads, Facebook Ads Manager, and Instagram Ads to join our innovative team. As a Senior Paid Ads Specialist, you will play a pivotal role in driving our digital advertising strategies, maximizing ROI, and enhancing our brand presence in the travel industry.
**Key Responsibilities**:
- Develop and execute advanced paid advertising strategies across Google Ads, Facebook Ads Manager, Instagram Ads, TikTok Ads and other relevant platforms to drive customer acquisition, engagement, and conversions.
- Lead the planning, implementation, and optimization of paid ad campaigns, including campaign setup, audience targeting, ad creative development, bid management, and ongoing performance monitoring.
- Conduct thorough keyword research, audience segmentation, and competitive analysis to identify opportunities and improve campaign performance and relevance.
- Monitor and analyze campaign performance metrics, KPIs, and ROI to make data-driven decisions and optimize ad strategies for maximum results and efficiency.
- Utilize advanced targeting options, ad formats, and ad optimization techniques to enhance ad visibility, engagement, and conversion rates.
- Stay updated with industry trends, algorithm changes, and best practices in paid advertising platforms to drive continuous improvement, innovation, and competitive advantage.
- Collaborate closely with cross-functional teams including marketing, product, design, and analytics to align ad campaigns with overall business goals, customer needs, and user experience.
- Provide strategic insights, recommendations, and reports on ad performance, trends, and optimizations to stakeholders and management.
**Qualifications**:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 5+ years of proven work experience as a Paid Ads Specialist, PPC Specialist, or similar role, with a focus on Google Ads, Facebook Ads, and Instagram Ads, preferably in the travel or tech industry.
- Expertise in managing and optimizing complex paid advertising campaigns across multiple platforms, with a strong track record of driving results, ROI, and business growth.
- In-depth knowledge of Google Ads features, targeting options, bidding strategies, and campaign structures, along with proficiency in Facebook Ads Manager, Instagram Ads, and other social media advertising platforms.
- Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights and recommendations.
- Excellent communication, collaboration, and leadership skills, with the ability to work effectively in a fast-paced and dynamic startup environment.
- Certifications in Google Ads, Facebook Blueprint, or other relevant certifications are highly desirable.
**Benefits**:
- Competitive salary based on experience and skills.
- Opportunities for career growth, advancement, and professional development.
- Flexible work schedule and remote work options.
- Health and wellness benefits.
- Exciting and challenging work environment with opportunities to make a meaningful impact in the travel tech industry.