**Who We are**:
Decisiones LLC is an affiliate digital marketing company that works with U.S. based businesses that offer products and services the Hispanic community throughout the United States. We own and operate a website that drives leads and traffic to our customer's sites. We are looking for a dynamic Paid Media Associate to join our marketing team. In this role, you will help in the execution and strategy of how we use paid and organic media channels to drive new traffic to our website in order in order to help drive customers for our clients. You'll be assisting in various paid online channels (primarily paid search and social but also programmatic display, direct display, and others).
**The Opportunity**:
This is more than just a job, this is a career with a US based company whose owners have built many successful businesses that have operated in Mexico for a decade and helped created careers for hundreds of citizens. We are looking for someone to be an integral part of the company's growth. This opportunity has all of the upside and potential of an exciting new startup, with none of the usual risks. This is a unique opportunity for the right person to change their life forever.
**Key Responsibilities**:
- **Campaign Strategy and Execution**:Design, implement, and manage paid advertising campaigns across various digital platforms. Ensure alignment with the overall marketing strategy and business objectives.
- **Budget Management**:Manage daily spend and overall budget allocation for paid media campaigns to ensure optimal return on investment.
- **Target Audience Identification**:Use demographic data and user behavior to identify target audiences for each platform. Customize ads to align with the interests and behaviors of different user segments.
- **Creative Collaboration**:Work closely with the marketing team and other teams to develop engaging and compelling ad visuals and copy. Test and optimize creatives based on campaign performance.
- **Performance Analysis**:Monitor and analyze campaign performance on a daily basis.
- Utilize analytics tools to track engagement, conversions, and other relevant metrics.
- **Optimization**:Continuously optimize campaigns through A/B testing, audience segmentation, keyword management, and other relevant techniques. Adjust strategies based on analytical insights to improve effectiveness.
- **Reporting**:Provide detailed reports on campaign performance, insights, and adjustments. Communicate key metrics and actionable insights to stakeholders.
- **Cross-Functional Collaboration**:Work closely with other departments, including marketing, operations, finance, creatives, and sales to ensure a cohesive and integrated marketing strategy.
**Required Experience**:
- Bachelor's degree
- English and Spanish fluency
- 3-5 years experience in paid media. Preferably experience in business to consumer marketing and financial services.
- Excellent organizational skills and a detail-oriented mindset
- Experience working with Looker Data Studio or Power BI
- Agency experience is a plus.
- Experience using SEMRush & Ahrefs for keyword research and other strategic planning
- Experience working w/ Marketing agencies to strategically execute Content briefs, Backlinking, Content Syndication, etc projects. would be helpful but not required.
- Working knowledge of a complete media mix and have experience working on a few different channels.
- Significant experience with google ads and meta at a minimum
Pay: $15,000.00 - $40,000.00 per month
**Education**:
- Bachelor's (preferred)
**Experience**:
- paid media marketing: 3 years (preferred)
**Language**:
- English (preferred)
Work Location: Hybrid remote in 77505, Cancún, Q.R.
Expected Start Date: 20/05/2024
