.**WHO ARE WE?**Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.**YOUR ROLE**You will contribute to the continued growth of paid media campaigns for multiple brands within Launch Potato's portfolio of companies, focusing on Meta, Twitter, Tiktok, Quora, and Pinterest. As a member of the Paid Media team, you will continue to build upon your foundational knowledge and skills within these platforms to build campaigns, provide thoughtful optimizations and deliver a strong return on ad spend. Your expertise pairing creative media with ROAS KPIs and direct to consumer (DTC) data analysis will have a large impact on Launch Potato's success. There are many opportunities for you to own campaigns, channels, and/or verticals as the team continues to scale!**SUCCESS LOOKS LIKE**- Contribute to the evolution of Launch Potato's media buying best practices- Tactically plan, launch and optimize new campaigns across platforms and verticals using various ad formats- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations- Monitor campaign pacing to meet daily/monthly/quarterly projections, performing routine health checks- Optimize campaigns to drive higher CTR resulting in lower CPAs and a higher return on ad spend (ROAS)- Design compelling ad creatives in Canva to target specific audiences- Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy**WHAT YOU NEED TO SUCCEED**- 2-3 years of hands-on experience planning, managing and optimizing digital media campaigns, with a specialization in paid social (Meta/Facebook is the priority)- You have a deep understanding of direct response marketing principles- Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) and the ability to analyze large sets of data- Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance- Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity, and Hustle**NICE TO HAVES**- Experience with mobile and web advertising ecosystems- Experience with creative strategy, ideally executing on video based ads through TikTok or other platforms- Prior experience supporting US clients/market, ideally with considerable ad spend budgetsSince day one, we've been committed to having a diverse, inclusive team and culture
