Paid Media Manager

Descripción y detalle de las actividades

At La Familia, we bring people together through the power of travel, music and culture. This has led us to become a large scale music event producer of festivals, concerts, & events. We are looking for a Paid Media Manager to help oversee all Paid Media for our brands; Papas&Beer Rosarito, Papas&Beer Ensenada, Baja Beach Fest, Sueños, Cerveza Papas, Baja Stays, and La Familia. Your work will mainly consist of leading a team of Paid Media Specialists, conceptualizing & strategizing Advertising campaigns, and reporting on paid media campaigns. Managing budget & spend, as well as reporting on KPIs and ROAS.

Experiência y requisitos

Work closely with the Marketing Manager & Paid Media Specialists for the strategy & execution of all digital, OOH, radio and any other paid promotion for the brand(s). Responsibilities Lead a team of Paid Media Specialists Create Advertising & Paid Media Plans (creative, copy, landing page, etc) Propose Budget Allocation Report on KPIs and ROAS Gather feedback/insights and report to Marketing team Skills Great marketing & brand principles Expert in digital advertising, OOH, and traditional media Proficient in Adobe Creative Cloud Expert in Meta, AdWords, TikTok Ads Leadership & Communication Organized & detailed Analytical & creative Problem solver & an innovative thinker

Organización

Grupo Papas & Beer

Giro

Entretenimiento

Actividad principal

Entretenimiento, conciertos, eventos masivos

Número de empleados

500

**Área** Mercadotecnia/Publicidad/Comunicación/RRPP

**Contrato** Permanente

**Turno** Diurno

**Jornada** Tiempo Completo

**Horario** Monday to Friday (Occasional Weekend availability)

**Estudios** Carrera Profesional

**Sexo** Indistinto