.
**WHO ARE WE?
**Launch Potato is a digital media company with a portfolio of brands and technologies.
As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
As a result, the company is always looking for like-minded teammates and partners.
**MUST HAVE**: Proven experience planning, strategizing, launching, and scaling end to end Native campaigns across platforms.
You must have a history of creating winning Native campaigns**EXPERIENCE**:Minimum 4 years experience with Native advertising.
Proficiency in data analysis and making campaign decisions based on your own analysis.
At a minimum, expertise with Taboola or Outbrain**YOUR ROLE**You will contribute to and eventually own our Native media buying efforts (Taboola, Outbrain, Revcontent, and more) for multiple brands within Launch Potato's portfolio of companies.
Your expertise in pairing creative media with ROAS KPIs and direct-to-consumer (DTC) data analysis will positively influence more than 10 million new customers to unlock their financial potential.
This position is an opportunity to manage a tremendous Native Advertising budget across many verticals and brands.
**(This role will**NOT** support Social Media Buying, it will purely focus on scaling our Native Media Buying efforts and your profile needs to reflect this)**You'll support the User Acquisition team with processes, reporting, and operations, while gaining hands-on experience with LP and our brands, with a path toward P&L ownership.
Ideally, you will become the strategic owner of our Native advertising efforts.
You need to be someone who has an analytic mindset, proactive problem-solving skills, and an impeccable eye for detail.
You're not afraid to think outside the box and have a hunger for testing.
**SUCCESS LOOKS LIKE**- Tactically plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats- Manage high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more- Research, identify, and establish new traffic source opportunities and new ad networks (i.E.
MediaGo, MGID, etc