**Company Introduction**:
Digital Strategy Group is a dynamic digital marketing agency delivering exceptional Search Engine Optimization, Paid Search Advertising, Social Media Marketing, YouTube Ads and Marketing Automation services.
Our operational excellence and dedication to customer satisfaction have earned us a stellar reputation as a reliable source for delivering results for our clients. As a cutting-edge marketing agency, we take pride in our innovative strategies and top-notch services. With a strong focus on customer satisfaction, we have established ourselves as a trusted industry leader known for our reliability and excellence.
While we are headquartered in Phoenix, AZ, near the Deer Valley Airport, we operate virtually throughout the entire United States of America. This flexibility enables us to revolutionize the digital marketing landscape. Join us in shaping the future of digital marketing and be part of our extraordinary journey!
**About the Role**:
The Paid Search Expert at Digital Strategy Group is responsible for managing and optimizing paid search campaigns for our clients, providing expert advice, and ensuring exceptional outcomes and returns on investment (ROI) for our clients' digital marketing efforts.
Reporting to the CEO, this role involves setting up, testing, optimizing, and monitoring the results of our clients' paid search campaigns, managing their Google Ads, Facebook Ads and YouTube Ads accounts, ensuring that every campaign aligns with the marketing strategies, objectives, and expectations of our clients. This position requires you to be knowledgeable and experienced with paid search trends, and digital marketing principles to ultimately manage digital marketing campaigns in a way that is effective, highly visible, and delivers exceptional results for our clients.
Responsibilities will generally include using demand-side platforms to advertise our clients' businesses, maximizing advertising visibility on major search engines, and ensuring a positive return on investment (ROI) for our clients' spending on paid search campaigns. You will also regularly provide clients with insightful advice on costs, expectations, and outcomes, along with monthly reports and recommendations for enhancing their paid search profitability.
**Mission Statement**:
**General responsibilities**:
The responsibilities of our Paid Search Expert include, but are not limited to, the following:
- Creating, testing, optimizing, and monitoring the paid search campaigns for our clients
- Running and managing our clients' Google Ads, Facebook Ads and YouTube ads accounts
- Setting up and tracking conversions to measure campaign effectiveness accurately
- Preparing comprehensive monthly reports for our clients regarding the status, performance, costs, and results of their paid search campaigns and efforts
- Facilitating monthly meetings with our clients to advise them and other stakeholders on the costs, expectations, outcomes, and processes involved in their paid search efforts
- Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles for the effective management of our clients' paid search efforts
- Developing and implementing retargeting strategies to re-engage website visitors and previous customers, optimizing ad content and targeting to drive conversions
- Monitoring and analyzing web analytics and campaign performance to make data-driven decisions and adjustments that are in the best interests of our clients
- Using demand-side RTP platforms to promote our clients' paid adverts and search campaigns to help them reach a broader audience, generate more leads, and convert more customers
- Ensuring a positive ROI for our clients' spending on pay-per-click ad campaigns through ongoing optimization and performance monitoring
- Regularly identifying and presenting new and profitable avenues of paid advertising to clients
- Working alongside a team of digital marketers (such as SEO specialists, content marketers, and web developers) to ensure that our clients receive the best services and results possible
- Utilizing strategic thinking and prioritizing tasks to drive successful outcomes and exceptional results in the executed paid search campaigns
- Staying up-to-date on digital marketing trends and industry best practices to continuously enhance our strategies and improve our services to our clients
- Demonstrating humility, a hunger to succeed, and an ability to effectively research the methods used by our competitors and identify areas where we can improve results for our clients
- Working autonomously and taking ownership of all the client accounts assigned to you
Overall, the Paid Search Expert will play a crucial role in driving the success of our clients' digital marketing efforts by leveraging their expertise to deliver effective paid search campaigns, fostering strong client relationships, and continuously working to achieve max