**Responsibilities**:- Planning, setting up, and managing PPC campaigns for clients.- Tracking, analyzing, and reporting results on campaign performance.- Understanding clients' digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.- Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue.- Identifying KPIs and completing work as needed to improve clients' ad performance.- Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.- Working with production teams, ensuring website is optimized for PPC success.- Working with design teams to provide creative direction.- Staying current on PPC / SEM practices and collaborating with peers on the Digital Marketing team**Requirements**:- 3+ years of PPC / SEM experience.- Google Ads & Google Analytics Certified with experience in Google Tag Manager.- Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.- Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.- In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.- Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)- Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.- Strong time management skills.- Comfortable working in a fast-paced, team-based environment.- Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts.**Benefits**- Insurance of major medical expenses (Sum assured $20,000,000.00 MXN)- Life insurance (Death and MXN Disability)- Eight Days of vacation per year, with prior approval from your manager, plus three floating holidays in addition to the seven official Holidays in Mexico.- 30 days of Christmas bonus- Cell Phone Reimbursement- Transportation Allowance