Florida-based marketing agency serving the senior living market, seeks a Paid Search Strategist with experience using paid media to support measurable lead generation and customer acquisition programs. The ideal candidate will have recent experience building, optimizing and managing online advertising for B2C audiences. The position is full-time, remote (or hybrid) and ideally located in Florida or a southeastern state.
Position Summary
As a Paid Search Strategist, you will work across all aspects of clients' paid search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. You'll be responsible for implementing strategies that meet and exceed clients' KPIs and drive their business forward.
Your Day to Day
? Ensure media budgets, optimizations, and performance are executed and aligned with client goals
? Build campaigns, keywords, and ads
? Configure Google Tag Manager to measure conversions across advertising platforms ? Manage regular campaign optimizations to improve performance
? Produce insights, reports and commentary for client discussions
? Ensure agency processes, best practices and tech automation are implemented across client accounts
? Support the team with QA checking to ensure ongoing campaign builds and account changes are correct
? Communicate performance opportunities & issues with the team while recommending solutions
? Perform regular analyses and make data-driven recommendations
Proactive and solutions-focused Passion for marketing and the digital world Smart and data-driven work approach Experience as a Paid Search Specialist Hands-on experience with Google Ads and Meta Ads Proficient in Google Tag Manager including the configuration and troubleshooting of triggers and tags for conversion measurement in Google Ads, Meta and GA4 Excellent communication skills, both written and verbally, with the ability to connect reporting metrics to optimization actions Able to take direction and work independently, utilizing paid search skills to identify optimization opportunities 3-5 years of experience managing paid search accounts and are naturally curious about learning to advance paid media strategies and tactics. Awesome Benefits for Our Team! Christmas Bonus: 30 days, to be paid in December. ???? Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN. ???? Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements. Dental Insurance: Always smile with confidence! Life Insurance: (Death and MXN Disability) Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico. Cell Phone Reimbursement & Transportation Subsidy. Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United Satates. MezTal Internal Events: Strike a healthy balance between your professional and personal goals. Exclusive Discounts: Benefits with different companies for being part of MezTal. Academic Agreements: Access to national universities and language schools. Career Growth: We will search the best conditions for progressing in your career.
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