.Performance Marketing AnalystAbout KlarKlar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico, especially since half of the population doesn't have a bank account. We offer a rich set of products across our debit and credit offers and the future is bright for Klar! We have served more than 2 million users since our launch in 2019!We are also proud to have been certified in 2023 as a "Great Place to Work" in Mexico.Our peopleIf you join us at Klar, you'll be welcomed to a team rich in many talents. With our head office in Mexico City, and remote tech hubs in Berlin and Argentina, we are always learning something new about another culture or language.Our valuesOwnership: We own our successes & our failures as a team.Excellence: We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.Inclusion: We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture.Customer Obsession: We understand the value Klar can bring to its customers & it's always at the forefront of our decisions.Klarity: We communicate clearly & with authenticity. It's in our name & it's what we do.The position and your daily adventuresThis is a full-time position based in our Mexico City office with a hybrid model, therefore we are looking forward to seeing you in our office 2-3 times per week.We're currently looking for a Performance Marketing Analyst to be in charge of increasing our user base by managing our paid acquisition channels. You will have to pilot a 1M USD monthly budget across multiple platforms: Facebook, Google, TikTok.As the Performance Marketing Analyst your key responsibilities will be to plan, implement, learn, and iterate on those channels.What you can expect:Paid ads Campaigns Management: Constant monitoring and daily adjustments of paid ads campaigns on Google, Facebook, TikTok and programmatic media.Analysis: Provide technical analysis and suggest improvements on campaign structure, creatives, and budget allocation.Planning: Support the team with data and insights to improve campaign performance.Reporting: Create weekly and ad-hoc performance reports. Make financial analysis of campaign spend.Testing: Benchmark, brainstorm, brief, test, and analyze, then repeat for constant improvements on ads.KEY KPIs: New users, Cost per acquisition (CpA).You and your assetsWhat we are looking for:Students from Industrial Engineering, Business Administration, Marketing with an orientation to data analysis.2 years of experience in digital acquisition: Facebook ads, Google Ads, Google Analytics.Strong verbal and written communication skills.Strong analytical skills (SQL – Python knowledge is a plus).Ability to do Data-driven decision-making.Autonomy, self-motivation, hands-on attitude, attention to detail.Advanced English level
