Performance Marketing Manager Ii

Detalles de la oferta

.Scopely is looking for a Performance Marketing Manager II to join our User Acquisition team in Mexico City on a hybrid basis!At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team's mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.What You'll DoIndependently manage significant performance marketing budgets across multiple channels to maximize games' growth and profitabilityStrategize, execute and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, CTV, Influencer marketing, and much moreLocate, negotiate and develop creative and innovative solutions for acquisition.Grow and manage marketing partnerships for UA efforts across the globeDesign and execute A/B & multivariate testing and present results to related teamsContribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new usersWork cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketingBe an expert in UA with key knowledge in order to lead a teamRaise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodologyProactively source new partners to diversify portfolioAbility to present and speak in front of leadership stakeholders from varying functionsWhat We're Looking ForBA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field2-4 years of experience in media buying / user acquisition / performance marketingStrong understanding of funnel conversion metrics, retention rates and LTV predictionsA hunger to be at the forefront of the mobile advertising space and the mobile app marketLooks for external emerging trends and ways to diversify and test new strategies across UA, ASO, Organic channels. Ideally has expertise within brand and desktop marketingResponsible for collecting and sharing project status and feedback to key stakeholdersProven ability to effectively communicate with cross functional teamsPrefer candidates with direct previous experience in mobile user acquisition


Salario Nominal: A convenir

Fuente: Jobtome_Ppc

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