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**Job Overview**Invitro Capital seeks a seasoned Performance Marketing Manager to lead growth initiatives across our portfolio companies.
In this role, you'll develop and execute strategies to scale user acquisition, engagement, and revenue through SEO, SEM, paid social, display, and affiliate channels.
Working closely with sales, product, creative, and executive teams, you'll manage substantial budgets and drive continuous campaign optimization to achieve high-impact, ROI-driven results in a dynamic, fast-paced setting.
**Working Hours: Monday to Friday, Pacific Time Zone.
****Key Responsibilities**:- Develop and implement data-driven growth strategies for acquisition, retention, and revenue- Lead multi-channel campaigns (paid search, social, display, SEO/SEM, affiliate) to maximize reach and conversions- Conduct keyword research, competitive analysis, and optimize content to enhance organic visibility- Manage large ad budgets, ensuring all campaigns are scalable and ROI-positive- Oversee A/B testing and growth experiments across ads, landing pages, and campaigns to boost conversions- Use analytics platforms (Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager) to track performance, gather insights, and optimize targeting- Collaborate with creative, content, product, and sales teams to align on ad copy, visuals, and landing page designs- Leverage marketing automation (e.G., HubSpot, Marketo) and CRM systems (e.G., Salesforce) to enhance lead nurturing and conversion tracking- Support account-based marketing (ABM) initiatives, customizing strategies for high-value clients- Stay updated on industry trends, algorithm changes, and emerging channels to keep strategies competitive- Deliver detailed performance reports with actionable insights on KPIs and growth opportunities- Manage relationships with SEO/SEM vendors and digital ad agencies to support and scale marketing initiatives**Requirements**:**Minimum Qualifications**:- Bachelor's degree in Marketing, Business, or related field; Master's preferred- 8+ years in performance marketing or digital advertising, with experience in B2B SaaS or tech- Strong knowledge of SEO, SEM, paid social, display, and affiliate marketing channels- Proven experience scaling growth operations in high-growth, fast-paced environments- Expertise in account-based marketing (ABM) for high-value accounts- Proficiency with marketing automation (e.G., HubSpot, Marketo) and CRM systems (e.G., Salesforce)- Skilled in bid management, campaign optimization, and funnel optimization- Strong analytical abilities with a data-driven approach and experience with A/B testing and growth experiments- Excellent communication skills for cross-functional collaboration and team leadership- Experience working with external agencies or vendors for growth support- English proficiency in both spoken and written communication