**Main REsponsabilities / What You Will Do**:- Strategic Planning: Support the team with data and insights to build the company's acquisition strategy in Mexico.- Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.- Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI´s achievement.- Provide paid media analysis to support Mexico's direction and present weekly and ad-hoc performance reports to share with stakeholders.- Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.- Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.- Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.- Support Marketing and Operations departments to achieve user and driver base growth.- Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.- Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.- Manage deals and performance with programmatic partners to expand acquisition channels.- Support in creating strategies for supply and demand leads acquisition, and mobile app install and conversion.- Experience with conversion tracking and attribution measurement systems to ensure accurate insights into user behavior.**What We Look For**:- Proactive and problem solver.- Hands-on.- Team Player.- Has attention to detail and is client-oriented, coming up with solutions that fulfill users and driver's needs.- Excellent communicator- Flexible and self-guided, knows how to act in a constant change environment.- Data Driven: Experience with Excel or Looker Studio (data manipulation, pivot tables and dashboards).- Knowledge and experience with programmatic media, DSP, MMP platforms and Google Ads Editor is a plus**What We Seek**:- 5+ years of experience with performance marketing campaigns.- Experience with paid media, content strategies and reporting insights.- Graduated in Marketing, Advertising, Engineering or similar.- Advanced English.
