.**Are you passionate about driving growth through data-driven strategies? Do you thrive in a fast-paced, dynamic environment? **Join the Birdman flock as a Performance Marketing Specialist and play a pivotal role in driving our brand's sustainable growth and impact in multiple geographies.**Key Responsibilities**:**Drive Performance Campaigns**: Craft, execute, and fine-tune performance marketing campaigns across diverse platforms to maximize ROI and connect with our target audience.**Analyze Data & Insights**: Delve into campaign data, extracting actionable insights to refine strategies continually. Your keen analytical skills will be the compass guiding us towards exceptional results.**Collaborate & Innovate**: Team up with creative, content, and analytics counterparts to develop groundbreaking marketing strategies that not only meet but exceed our goals.**Monitor Market Trends**: Stay ahead in the dynamic digital landscape. Keep a finger on the pulse of industry trends, emerging technologies, and best practices to maintain Birdman's competitive edge.**Budget Management**: Masterfully allocate budgets, track spending, and optimize cost per acquisition (CAC) to ensure resource efficiency and maximize returns.**Testing & Optimization**: Conduct A/B testing, scrutinize results, and implement data-driven optimization strategies. Fine-tune ad creatives, landing pages, and targeting for peak campaign performance.**Scalable Reporting**: Implement scalable reporting systems to manage business performance efficiently. Develop and maintain comprehensive dashboards that provide clear insights into key metrics and performance indicators.**Attribution Management**: Ensure clarity on the performance of each marketing channel through robust attribution management (UTMs, Tag Manager). Understand the contribution of each touch-point in the customer journey to refine strategies and optimize resource allocation.**Automation for Optimization**: Utilize automation tools to manage and optimize bids at scale based on data and target goals. Implement intelligent automation to streamline processes and enhance the efficiency of our performance marketing efforts.**Are You Ready to Soar?** At Birdman, we're not just aiming high; we're setting the bar. As a Performance Marketing Specialist, you won't just be a part of our growth; you'll be steering it. Join us, spread your wings, and make a significant impact on Birdman's journey to becoming an industry trailblazer.**Requirements**:**Basic Qualifications**:**Education & Certifications**:Bachelor's degree with certifications in key performance marketing areas such as Google Ads, Facebook Ads, SEO, and PPC.**Experience & Track Record**:Minimum 4 years of hands-on experience in performance marketing with a proven track record of driving successful campaigns for sustainable growth