About BondbloX
BondbloX simplifies bond investing by allowing investors to track & trade bonds electronically – just like stocks. Founded in 2016, We are a team of debt capital market bankers and technologists, spread across Singapore, India & Mexico, working to realise one vision: Provide easy access to bonds for all investors. The BondbloX Bond Exchange is the world's first fractional bond exchange, regulated as a Recognised Market Operator by the Monetary Authority of Singapore. Our institutional investors include Citi and MassMutual Ventures and our global custodians are Citi & Northern Trust.
We are looking for a Performance Marketing Specialist who is keen to take up a challenging and rewarding role at an exciting fintech company. The ideal candidate is:
• Passionate about marketing and technology
• Has a proven track record of running strategic marketing campaigns with clear, measurable
business outcomes
• Has excellent English communication skills
• Thrives on responsibility and ownership
Your Role:
• Work with senior management to design marketing strategies
• Preparing elaborate and detailed marketing plans
• Execute the marketing plans across Digital, Social and Content
• Take complete ownership of Ad budget and spends
• Managing Google and LinkedIn Ad accounts with specialization in Search Ads and Lead Gen
• Optimize campaigns and Ads regularly to improve performance
• Ensure accurate tracking of key metrics including free trial registration, successful onboarding, etc.
across Google Analytics, Hubspot and internal dashboards
• Prepare reports for senior management on campaign performance and user flows across App and
Web
• Manage Social Media platforms
• Work with the editorial team to drive SEO in content creation and content programming
• Implement SEO best practices and off-page SEO best practices
What skill and experience are we looking for?
We are looking for a performance marketing specialist with the following skills and experience:
• 2 – 5+ years of experience as in digital marketing
• Strong communication skills both verbal and written. Ability to clearly articulate complex ideas.
• Proven SEM experience in handling PPC campaigns across search engines
• Experience with A/B and multivariate experiments
• Hands on experience on handling social media accounts
• Experience with Hubspot Sales Professional and email marketing is a plus
• Up-to-date knowledge of the latest trends and best practices in SEO and SEM
• Should have a proven academic record and academic details should be mentioned in the resume
• Working knowledge of HTML, CSS, and JavaScript development though not necessary is a plus
• Video creation / editing skills is a plus
Selection Process: Interested Candidates are mandatorily required to apply through the listing on Jigya. Only applications received through this posting will be evaluated further. Shortlisted candidates may be required to appear in an Online Assessment administered by Jigya Candidates selected after the screening test will be interviewed by BondbloX #J-18808-Ljbffr
