.**About Global YO**Global YO is an eSIM enabled entertainment and connectivity app available in over 100 countries with geo-located recommendations and music, movies and games on the go. Global YO is the traveler's best friend.**Description**:Your expertise will encompass strong analytics and campaign optimization skills. You will be adept at using analytics platforms like_ Firebase, GA4, and Branch_, or similar tools such as _Singular_ or _Appsflyer_. You will also possess the creative flair to develop converting assets, including texts, images, and videos, and be well-versed in running A/B tests for campaign improvements.You will lead performance marketing campaigns for our app and eSIM data service, available in 100+ countries, and there's potential for the role to expand to include additional products.**Responsibilities**:- Develop, execute, and manage mobile marketing campaigns across multiple channels.- Analyze performance metrics and optimize campaigns to meet and exceed KPI targets.- Collaborate with cross-functional teams, including product, creative, and technical departments, to enhance campaign effectiveness.- Stay updated on industry trends and emerging platforms to keep our mobile marketing strategies ahead of the curve.**What we're looking for**:- Professional working proficiency in **English** (for reporting to the international Executive team).- Minimum of **2 years** of hands-on experience running paid media campaigns specifically on _Google Ads_ (Search, App campaigns, Video), and _Meta_ (Facebook, Instagram).- Strong analytical skills and campaign optimization experience, with proficiency in _Firebase, GA4, Branch,_ or similar platforms (Singular, Appsflyer, any MMPs).- Proven ability to create, test, optimize converting creative assets like texts, images, and videos.- Proficiency in A/B testing and strong optimization skills with a track record of campaign improvements and proven results.- Familiarity with the specifics of app promotion, including Apple's SKAD network.**Nice to Have**:- Experience with traffic acquisition through other platforms.- Knowledge in Influencer Marketing.- ASO and SEO understanding.**Our Company Cultural Pillars (what we look for in our team members)**:- **_ Views technology as progress for humanity:_** You don't necessarily need to be the most early adopter of early adopters, but at YMM we firmly believe that technology, when used correctly and when access is given equitably, should improve the human experience, and we're looking for likeminded team members.- **_Innovative, optimistic, curious, and thinks outside the box:_** Although introspection, reflection and research are fundamental to a healthy business, to build an "Adhocracy" we are looking for people who are willing to believe in crazy ideas. An idea for how to practice this: in your next team brainstorm, instead of defining all the reasons an idea won't work, try listing all the reasons it might work