This is a remote position.This company is an agency that offers personalized contact centers to targeted Facebook and Google ads, captivating landing pages, or strategic social media management.They're looking for a talented and creative individual to plan, create, and manage successful digital marketing campaigns.ResponsibilitiesFacilitates the client onboarding experience by understanding the client, their industry, and their marketing goals and combining that with market research to draft go-to-market campaign strategies.The role involves overseeing a small team (2) and client campaigns (up to 30 clients).Conducts keyword, audience, competitor, and audience research to develop and optimize regular marketing campaigns on channels like Google Ads, Meta Ads, and Microsoft Ads.Develops ad copy content for different marketing campaigns and channels and can provide creative direction to designers who will aid in the development of marketing assets.Responsible for managing paid media budget without overspending but is proactive and strategic about suggesting when budgets should be increased, decreased, or shifted based on performance needs and client goals.Identify CRO opportunities: Provide suggestions on website or landing page content that may help drive campaign conversion rates, including suggestions for offers, promotions, and user experience enhancements.Provides suggestions on product titles and descriptions where appropriate.Communicates progress, challenges, and wins via regular updates, including monthly reports and client-facing calls where appropriate.Collaborates with team members: coordinates with Account Managers, Web Designers, and Account Managers to provide the best client experience possible.Ensure proper campaign performance and return on investment measurement by installing and maintaining tracking measurements through software like GA4, WhatConverts, and Call Rail, among others.Requirements3+ years of experience managing Google Ads and Meta Ads.Fully Bilingual in Spanish & English (C1/C2).BS/MS degree in marketing, business administration, or a related field.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.Strong analytical skills and data-driven thinking.Strong communication skills.Experience managing analytical software like GA4, Microsoft Clarify.Benefits$1,500-$1,800/month.Remote from anywhere in Latam.#J-18808-Ljbffr
