We are looking for a PPC (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of SEM including SEO.
You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible ROI.
**Responsibilities**:- Participate in forming effective paid search strategies- Experience in Press Releases.- Launch and optimize various PPC campaigns- Oversee accounts on search platforms (e.G.
Google AdWords, Bing)- Be involved in keyword selection and audience targeting- Monitor budget and adjust bids to gain better ROI- Track KPIs to assess performance and pinpoint issues- Produce reports for management (e.G.
dashboards)- Write attractive and concise copy for adverts- Suggest and develop new campaigns across multiple channels- Maintain partnerships with PPC ad platforms and vendors- Find ways to reduce risk of click fraud- Keep abreast of PPC and SEM trends**Requirements**:- Proven experience as a PPC or Digital Marketing Specialist- Experience in data analysis and reporting- Social Media expertise (Twitter, LinkedIn, Facebook, Instagram, Pinterest and Tik Tok)- Keyword research and bidding- PPC Analytics and Campaign Optimization- Ad design- Offer design/creation- Ad copywriting- Audience targeting- Knowledge of SEO and digital marketing concepts- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.
)- Understanding of HTML and XML is a plus- Excellent communication skills- AdWords certification is a plus**Benefits**- Insurance of major medical expenses (Sum assured $20,000,000.00 MXN)- Life insurance (Death and MXN Disability)- Eight Days of vacation per year, plus three floating holidays in addition to the seven official Holidays in Mexico.- 30 days of Christmas bonus- Cell Phone Reimbursement- Transportation Allowance