**Description**:
**Key Responsibilities**:
- Liaise with the marketing strategists, graphic designer, marketing coordinator, sales and product management teams to ensure brand consistency across all channels.
- **Monitor and measure campaign success across digital tactics** - providing monthly reporting, and recommendations for continuous improvement.
- Perform ad copywriting and content creation to support online marketing campaigns.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, including webpage, FE Case, FE Select, etc.
- Strategize, plan, and execute SEO, pay-per-click, and display advertising campaigns.
- Participate actively in the content development for new websites and for e-commerce.
- Update and create posts in our new section at the web page.
**Skills, Knowledge and Expertise**:
- Currently studying marketing, business communications, public relations, or a related field (preferred).
- English
- Deals with problems involving several known variables in situations of routine nature.
- Frequently makes decisions of both minor and major importance, which may affect the work operations of other employees and/or clientele to a moderate degree.
- Completes some moderately repetitive tasks.
- Demonstrates excellent written and verbal communication skills.
- Demonstrates strong project management skills in order to meet multiple deadlines; strong analytical, organizational, and time management skills, as well as excellent interpersonal skills.
- Works independently and collaboratively within a fast-paced, dynamic, team-oriented environment.
- Flexibility to adapt to new projects.
**About Franklin Electric**:
More than just a workplace, Franklin Electric is a vibrant and inclusive community of forward-thinkers, united by our mission to drive positive impact worldwide.
Our culture fosters career growth and personal development, with a focus on promoting from within and nurturing talent.
Our recent awards in "America's Most Responsible Companies", "Most Trusted Companies" by Newsweek, "America's Climate Leaders" and "Indiana's Best Places to Work" attest, we're dedicated to upholding the highest standards of corporate responsibility.
At Franklin Electric, we believe that everyone deserves to be treated fairly and respectfully, and that our diversity of thought, culture and experience makes us a stronger company.
Our commitment to social responsibility is evident in programs like the Franklin Women's Network and our philanthropic efforts through the Franklin Wells for the World Foundation.
Through these endeavors, we've provided clean water to over 284,000 people in 12 countries, addressing the global water crisis head-on,
Locally in our communities, the Franklin Electric Charitable and Educational Foundation (FECEF) supports causes close to our hearts, such as United Way, Boys & Girls Club, and Big Brothers Big Sisters.
Our dedication to excellence extends beyond our products and services, shaping a brighter future for both our employees and the communities we serve.
Join us in driving meaningful change and making a difference with Franklin Electric.