Principal BR Video Strategy and Go-To-Market, Amazon AdsAmazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, FreeVee, Twitch, and FireTV, as well as on third-party publishers via Amazon Publisher Services.
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned contributor to join the WW Ad Sales team as Principal, WW Video Strategy and Go-To-Market (VSGTM). This role will report directly to the Head of WW Video Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally. He/she will partner with the broader WW and regional GTM teams, helping to set the total Video strategy.
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Video Ads. In particular he/she will:
Drive the BR vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video propertiesDrive adoption of Amazon's video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targetsDevelop the BR end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's STV advertising offerings, working alongside WW GTMAggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offsPartner with Ads Marketing on Video Sales and Marketing narrativesWork with the WW GTM team to customize the macro global strategy to the BR marketAssist in regional training development for sales enablement executionKey job responsibilitiesThe ideal candidate will possess a revenue and strategic leadership background within video and STV that enables them to drive a comprehensive go-to-market strategy around how Amazon approaches video advertising. This leader will partner cross-functionally across leaders within Amazon's video properties, and work closely with Sales to drive revenue growth in this segment.
DESIRED QUALIFICATIONSA self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensusA strong track record in developing and launching go-to-market strategies within streaming and videoExperience working with Product teams for roadmap decisioning and packagingExperience working with content creators and show-runners to develop advertising opportunitiesAbility to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliverTrack record of building programs, such as joint business plans, commercial agreements, inventive structures, and service offeringsProven track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solutionPROFESSIONAL LEADERSHIP TRAITSExhibits excellent business judgmentHas relentlessly high standardsThinks strategically, but stays on top of tactical executionUtilizes creative, innovative thinkingThinks big and has convictionsIs action and results orientedIs highly analytical and structuredBASIC QUALIFICATIONS7+ years of developing, negotiating and executing business agreements experienceBachelor's degreeAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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