.General information Organisation About Vilmorin-Mikado: Vilmorin-Mikado is a Franco-Japanese seed producer that has specialized in creating, producing, and selling vegetable seeds for professionals since 1743. As a responsible partner in the vegetable food chain, Vilmorin-Mikado is committed to helping better nourish people everywhere. Our wide range of unique, original seeds is distributed on five continents in more than 100 countries. Vilmorin-Mikado has more than 1,000 employees and recorded sales of €230 million in 2022-2023, of which 15% was entirely devoted to research. World leader in carrots and witloof chicory, Vilmorin-Mikado is also a major player in salads, tomatoes, sweet peppers, kabocha squashes, daikon radishes, and bunching onions. Nearly three centuries ago, Vilmorin-Mikado's founders began our Tree Seeds work, which actively contributes to rebuilding sustainable forests.Reference 2024-9975Location MexicoPosition descriptionEmployment Type Regular Full TimeContractual hours Full-timeFunction SALES & MARKETING - MARKETINGMain Goal The Product Development Manager plays a crucial role in shaping our marketing and commercial strategies. This customer-oriented position leads the development team by offering strategic guidance on trial strategies, product launches, and the use of digital tools. The role supports the development and implementation of the company's strategy by providing valuable business intelligence insights. Success in this role is achieved through the development and execution of sales campaigns for both commercial and development portfolios, utilizing the marketing mix (4Ps), managing the portfolio life cycle, meeting DV KPIs, and leveraging digital tools.Context/Scope: Mexico, this position will be based in Queretaro, QroGeneral Mission:Manage and lead team membersProvide strategic thinking for trial strategies and product launches, set priorities, and ensure proper follow-up on DV KPIs.Monitor the market and deliver business intelligence insights.Engage with customers to gather insights and build effective marketing and commercial strategies.Collaborate closely with the Subsidiary Manager, Product Managers, and sales team to ensure full alignment and awareness of actions and projects.Guide the Local Crop Team to achieve their goals.Enhance the use of digital tools (CRM, DV Apps, Panoshare etc.) among team members.Job description Manage and lead the DV team, ensuring proper follow-up on priorities and fostering talent development.Conduct and update market research studies (segmentation, competition analysis, tracking dynamic forces) to continuously enhance market knowledge by client type, contributing to business and strategic plans.Contribute to implementing sales campaigns for both commercial and development products to generate demand and achieve sales targets
