Responsible for:Manage and lead the DV team, ensuring proper follow-up on priorities and fostering talent development.Conduct and update market research studies: (segmentation, competition analysis, tracking dynamic forces) to continuously enhance market knowledge by client type, contributing to business and strategic plans.Contribute to implementing sales campaigns: for both commercial and development products to generate demand and achieve sales targets.Utilize the marketing mix: (Product, Price, Place, Promotion) in developing and executing sales campaigns for both commercial and development portfolios.Develop strategies for scheduling, coordinating, and implementing development trials: (DV1 and DV2 plans) in the country and segment, with objectives to:Assess the agronomic performance and adaptability of varieties compared to market leaders.Evaluate the variety's adaptability to target distribution and consumption chains.Conclude trial plans after deep analysis.Identify competitive advantages, selling points, and challenges to overcome.Allocate seed samples: for development trials within the area and segment, monitor and control sample shipments, ensuring compliance with timelines.Provide feedback to stakeholders: on varieties being tested, prepare and propose development plans for subsequent years, and report on additional needs and market developments.Prepare a 5-year DV MT Plan: establishing forecasts (volume, turnover and Market Share expectations) for the initial sales years of new varieties in DV1 and DV2 phases.Ensure life cycle management: of the subsidiary portfolio in alignment with the company's overall strategy.Develop and implement product launches: ensuring proper product positioning and providing strong arguments (unique value proposition) to the sales team.Guide and animate the Local Crop Team: to ensure marketing and DV priorities are included in the demand generation plan (sales campaign) and that crop information is shared in a common share-point accessible to all team members.Ensure the DV team utilizes digital tools: effectively.Update and analyze DV KPIs.Ensure DV priorities alignment: with sales team and Product Managers.
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