Wishpond Technologies currently has the position of PRODUCT MARKETER available and we're excited to tell you about it ! OVERVIEW We are seeking a talented Product Marketer to take ownership of go-to-market strategies and drive product adoption. As a fully remote company, we need someone who is highly self-motivated, able to work independently, and passionate about driving results. You'll be a key player in defining and positioning our products, ensuring they resonate with our target audience, and helping grow our business. RESPONSIBILITIES • Develop and execute go-to-market strategies for new product launches. • Craft compelling product messaging and positioning that communicates product benefits to the target audience. • Work closely with the Sales and Product teams to ensure product-market fit and drive alignment on product strategies. • Develop product marketing materials (case studies, whitepapers, product demos, etc) to support marketing and sales initiatives. • Conduct market research and competitor analysis to inform product development and marketing strategies. • Own customer feedback loops to gather insights for product improvement and communicate them with internal teams. • Collaborate with cross-functional teams (design, content, and growth) to create marketing campaigns that drive product awareness and adoption. • Monitor product performance and customer behavior, making data-driven recommendations to improve positioning and messaging. •Lead training sessions with internal teams to ensure the salesforce is equipped with knowledge and materials to successfully sell our products. • Other duties as assigned. QUALIFICATIONS • Minimum 3-5 years of experience in product marketing or a related field. • Experience working in a fast-paced, adaptable environment, preferably in tech or SaaS. • Excellent communication skills, with a focus on storytelling and presenting product value in an engaging way. • Strong analytical skills, with experience in market research and data analysis to support product decisions. Experience collaborating with sales teams and translating technical product features into customer benefits. • Familiarity with marketing automation tools, CRM systems, and data analytics platforms. • Ability to manage multiple projects simultaneously and meet tight deadlines. • A self-starter with a proven track record of managing product marketing strategies independently. • Strong mentality with experience in developing strategies that drive measurable growth. WORK ENVIRONMENT • It is expected that the successful candidate will provide their own workstation, computer, and headset, and have a fast and reliable internet connection. Certain roles will be required to utilize and or download company-approved software. • The individual must be prepared to work standard business hours on EST or PST • Due to the nature of this role, we may verify backgrounds including conducting employment references, criminal record, and credit checks. • Once hired, the successful candidate must provide a valid government-issued photo ID and proof of residential address as part of their onboarding process. GREAT REASONS TO JOIN OUR TEAM ! • Fully remote position allowing you to work from your home anywhere in the world ! • Exciting and dynamic environment with a great leadership team • Comprehensive training program and regular performance reviews to facilitate your success • Competitive compensation based on experience and proven abilities • Great referral programs with incentives and bonuses • Unbelievable product discounts when you use our products for your own business • A global workforce of multi-cultural and talented colleagues • A close-knit operation with amazing growth opportunities for your personal development • A high growth SaaS technology company publicly traded on the TSX Venture Exchange • Corporate headquarters in beautiful Vancouver, British Columbia, Canada • Access to our education credits program and so much more ! ABOUT US Founded in 2009, Wishpond is a rapidly growing technology company providing digital marketing solutions targeted at small businesses. The cloud-based platform includes landing pages, social promotions, website pop-ups, online forms, and lead activity tracking. Wishpond has a dedicated team of professional project managers, designers, copywriters, and developers who provide marketing services tailored to our individual clients. Wishpond serves over 3,000 customers in various industries and sizes, from startups to large Fortune 500 companies. Wishpond has a rapidly growing global headcount and continues to hire dedicated and qualified employees and contractors who have what it takes to scale a successful software company. To learn more about Wishpond Technologies, please visit our website or any of our social media platforms: • Website: www.wishpond.com • Instagram: @wishpondofficial • Twitter: Wishpond • Youtube: Thewishpond • LinkedIn : Wishpond APPLICATION PROCESS If you are interested in applying for this exciting opportunity, please provide an updated resume in English (PDF or Word formats only), quoting the position title in the subject line of your cover letter Wishpond Technologies is an equal-opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture that does not discriminate on the basis of disability, status, or any other basis protected under legislation We thank all applicants in advance for their interest in this position however due to the volume of applications we receive, we are unable to respond to phone, email, or agency inquiries.
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