.Job Title: Product Marketing SpecialistLocation: Remote (Global)Company: Pro Coffee GearPro Coffee Gear, a rapidly expanding e-commerce company specializing in coffee equipment, is looking for a passionate and results-driven Product Marketing Specialist to join our team. This remote role is pivotal in driving product awareness, developing marketing strategies, and enhancing customer engagement.Responsibilities:- Report to and collaborate closely with the Product Marketing Manager to develop and implement product marketing strategies that align with business objectives.- Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging.- Create compelling product messaging, positioning, and documentation for marketing campaigns, product launches, and promotional materials.- Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure product launches are successful and resonate with our target audience.- Develop and execute go-to-market strategies for new product launches and enhancements, ensuring alignment with overall company goals.- Monitor and analyze product performance metrics, using insights to refine marketing strategies and optimize messaging.- Create and manage content for digital marketing campaigns, including website pages, email marketing, social media, and blog posts.- Organize and facilitate product training and internal communication to ensure all stakeholders are knowledgeable about product features and benefits.- Gather and analyze customer feedback to inform product updates and enhancements, ensuring we meet and exceed customer expectations.- Stay up-to-date with industry trends, competitor activities, and customer preferences to continuously improve our product offerings and marketing strategies.Qualifications:- Bachelor's degree in Marketing, Business, or a related field.- Proven experience in product marketing or a similar role, preferably within the e-commerce or consumer goods sector.- Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.- Excellent written and verbal communication skills, with a knack for storytelling and crafting compelling marketing content.- Ability to work cross-functionally and align stakeholders around product vision and objectives.- Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.- A passion for coffee and understanding of the coffee industry is a plus.Preferred Skills:- Experience with digital marketing tools and platforms, including email marketing software, social media analytics, and content management systems (CMS).- Familiarity with SEO best practices and how they relate to product marketing.- Understanding of customer journey mapping and user experience principles.Bonus:- Proven track record of successfully launching products and driving category growth