.Some careers have more impact than others.If you're looking for a career where you can make a real impression, join GSC HSBC and discover how valued you'll be.HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.We are currently seeking an experienced professional to join our team in the role of **Digital Market Activation Manager**As part of the established Market Activation team you will be working with colleagues in North Americac and beyond, to support business readiness for change. More customers than ever are choosing to use online and mobile to manage their money and you will have the opportunity to drive the way we rollout more services to more customers, more quickly. You will be working with a diverse network of stakeholders across the markets, technical and business teams, including frontline contact center and the branch network to influence how we support our customers and encourage digital adoption.Day to day will undertake the following activity:- Work with cross functional agile delivery teams to understand the features and benefits of digital journeys in development- Lead Change Impact Assessment - determining business readiness activities and using these to shape the approach to customer launch including a robust communications and frontline training plan- Define the best pilot and implementation approach, using data and insights from previous rollouts and creating assets that maximize reuse- Partner with the market and regional teams to produce a robust Go to Market plan to launch the change with customers, underpinning this with data and insight to tailor this to market- Manage Go/No Go activity, ensuring all criteria and governance is met before launch.- Post-launch produce daily reporting to track customer response, operational and technical performance, identifying and tracking trends to optimize the approach for subsequent launches- Potential for line management of Market Activation Analysts**Requirements**:**Requirements**:- A background working in a digital environment with expertise of online and mobile platforms, including and awareness of technical, market and customer considerations.- Change experience, working with market (s) to drive local business readiness activity- Experience working in agile cross-functional (business and tech) teams- Experience in internal/external communications, undertaking operational impact assessment, training, migration and implementation planning.- Excellent stakeholder management skills to enable effective working with a wide range of internal customers with conflicting priorities and the ability to lead and influence