Ra20220331

ResponsibilitiesDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user Importante empresaUtilize strong analytical ability to evaluate end-to-end customer Importante empresa across multiple channels and customer touch pointsInstrument conversion points and optimize usnnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspectir adoption where appropriate**Requirements**:BS/MS degree in marketing or aProven working Importante empresa in digital marketingHighly creative with Importante empresa in identifying target audiences and devising digital campaigns that engage, inform and motivateImportante empresa in optimizing landing pages and usnnelsImportante empresa with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.G., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving tools (e.G., DART, Atlas)Importante empresa in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement