Regional Marketing And Communications Lead, Americas

.Home Vacancies Regional Marketing and Communications Lead, AmericasRegional Marketing and Communications Lead, AmericasJob DescriptionDeliver best in class campaigns designed to build the IQ-EQ brand and deliver tangible commercial results on behalf of the Americas regionEnsure that the end-to-end marketing needs of the region is supported across all areas – marketing, communications, events, PR, and digital marketingBe responsible for and successfully execute a regional strategy, including a comprehensive marketing plan tailored specifically to the local marketRepresent the needs of the region as a whole and work closely with the wider marketing function to ensure that these needs are factored into any planned Group marketing activitiesAct as the CCO's regional marketing "go-to" point of contact to support the delivery of local growth targetsWork closely with the Americas leadership team to support the delivery of their specific marketing and communications needsTranslate Group plans into campaign activity which supports the regional growth agendaTrack, measure and analyse our marketing efforts and adapt accordingly to ensure maximum return on investmentWork with internal stakeholders to generate new opportunities to support the growth in the region and execute to planDevelop and manage relationships with key media contacts and industry bodies to secure and grow our online and offline coverage and brand awarenessWorking closely with the U.S