.POSITION DESCRIPTION SUMMARY: Defines the Marketing Go-to-Market Strategy and the Communication Strategy in the AMPA (Americas and Pacific region), including USA, Canada, Mexico, Chile, Argentina, Brazil, Guatemala, and Australia to reach the expected regional growth as per each country's strategic plan. Manages a team of local Marketing Communications representatives (7 people) and defines the Marketing Communications roadmap for the region. Partners and coordinates with internal client groups such as Sales and Marketing Product Managers to ensure the expected sales performance.THE PRIMARY RESPONSIBILITIES FOR THIS POSITION: The Regional Marketing Communication Manager works under the strategic direction of the Global Customer Excellence Director and is responsible for the strategic planning and execution of Marketing strategies and associated communications activities within the assigned region in close collaboration and coordination with the business. The main responsibilities for this position include, but are not limited to:Marketing strategy:Defines strategies to promote our products and commercial brands with the goal to support the Sales Target and strategic business growth.Defines the Marketing Communication approach – online & offline – based on segmented customers & customer people.Defines & prioritizes appropriate Marketing Communication channels (online & offline) in line with the business strategy.Prioritizes Marketing Communications projects in coordination with the business and is accountable for the respective deliverables & results.Defines the Marketing Communications budget in alignment with the business strategy and is accountable for budget follow-up & execution in line with global guidelines for the region.Validates and controls the implementation of the local Marketing Communications action plans, while assuring integration of corporate Marketing Communications actions decided at the BU Level.Develops with the team and the business a clear annual roadmap and operational Marketing Communication plan and budget in alignment with the respective Sales Target, and monitors the implementation at regional and local level.Implements the new branding positioning with a clear market impact in terms of brand recognition and penetration.Conducts market research studies and interviews on Customers' buying journey and communication impact.Establishes and monitors KPIs to measure the financial impact of Marketing efforts (ROI).Participates in Regional Executive meetings and helps the General Managers and Regional VP in leveraging new go-to-market approaches and marketing communication strategies.Is a part of the Marketing Communication Global team and acts as a valuable team member together with the Regional Marketing Communication Managers from Asia & Europe.Manages external parties, e.G., vendors, event planners, agencies, etc
