Description
: Position Overview The Automation Sales Engineer is a critical member of the Global Automation sales team, with the primary objective of driving profitable growth and market share expansion within their assigned region and countries. Working in collaboration with relevant stakeholders, the Automation Sales Engineer is responsible for; selling the full automation portfolio to existing customers, identifying and developing new direct and indirect sales channels, ensuring profitable growth and an excellent customer experience, maintaining 100% transparency and sales accountability from start to finish.
Primary Duties & Responsibilities Drive margin expansion, sales growth, and technical product advantages for share gain and demand expansion globally. Develop and maintain overall product plans for your portfolio in the Equipment Solutions Group Review and analyze current performance, portfolio health, market needs, trends, and other data. Lead and develop product roadmaps, lifecycle management of the portfolio, and create targets to improve the portfolio. Develop promotional, digital, and social media campaigns for your existing products and product launches. Development and track growth bridge and channel expansion. Large end user conversion funnel Conduct voice of customer (VOC) interviews with end users, distributors, and ESAB Regional Product Managers, Sales Teams, and Leaders to perform trend mapping. Analysis of incoming feature requests and customer needs translating data points to QFDs, CTQs, and associated business cases Manage feature requests during the lifecycle of the product lines, creating margin on the cost to serve. R&D / EngineeringWork with R&D project teams to define specifications including aspects of industrial design, functionality, cost, quality, packaging, documentation, and pricing. Ensure timeliness to launch from idea phase to release.Work with the development team to create product demos and product showcases helping to shape the content according to the customer and sector segmentation.Responsible for following the APD (Accelerated Product Development) stage gate process. Marcom & Regional SalesWork with Marcom to plan and execute product launches, including technical documentation and promotional items.Work with Sales, Marketing, and Strategy to develop product pricing strategy for existing and new products. Sourcing, Supply Chain, ProductionWork with supply chain and production to ensure product regional availability.Assist in regional forecasting and supply / demand planning. Participate and drive knowledge sharing across ESAB, including ideas gathered at relevant trade shows, external customer meetings, and benchmark exercises. Ability to work cross culturally within and outside of the organization. Qualifications (Include education, experience, technical, travel and language requirements) Fluent in English (read, write, speak) An additional language will be an asset. Proven track record in complex B2B sales, preferably within the automation industry with Minimum 3- years' experience in sales Bachelor's degree in technology, engineering, or business administration degree from an accredited educational institution Minimum 3 - years' experience in welding or similar heavy industry Proficient in project management and problem-solving Strong technical aptitude and the ability to understand and explain automation solutions. Displayed knowledge and creation of marketing and market entry strategies. Effective communication and executive presentation skills Adept at conducting voice of customer (VOC) research. Working knowledge of business finance (e.g., product cost, price, transportation, tariffs Demonstrate ability to strategically think and analyze impacts of different scenarios on the existing products and their platforms. Working knowledge in the use of Lean/Six Sigma Processes Ability to travel globally 25%.