**Responsibilities**:
Reporting to the Head of Marketing for Retail Lending Business Unit, the Sales Enablement Lead will be responsible for the go-to-market definition, sales messaging and target market analysis for our Retail Lending products - covering compliance and consumer / commercial lending products.
The role involves translating our Lending offering into a value proposition and sales message to allow the Sales organization and partners to demonstrate and sell the solutions effectively.
In this role, you will work with Sales (including Pre-Sales), Marketing and Product Management to provide the necessary information for go-to-market (GTM) messaging for our product suites, acting as the voice of the customer and the market to drive product and customer success.
**The main deliverables and responsibilities**
As a Sales Enablement Lead you will be responsible for:
**Go-to-market (GTM) planning**
- Collaborate with Sales, Marketing and Product Management to define annual and product-specific GTM messages for our Lending products, including the documentation required to ensure success
- Manage the overall (marketing) product launch planning process to ensure all stakeholders are engaged and that deliverables are completed according to the required launch timelines
- Develop training materials and sessions to ensure the Sales organization is equipped with the appropriate knowledge and messaging to demo and sell solutions effectively
- Deliver regular and effective communication on GTM messaging internally
**Product strategy**
- Plan and execute user groups to ensure appropriate feedback into the product organization on roadmap and strategy from key clients
- Provide feedback on roadmap and strategy to ensure that our products support the needs of the client base and target market
The required skills, knowledge & experience
- 5+ years' experience across banking products in a finance or corporate setting
- 5+ years' experience managing and influencing multiple stakeholders of all backgrounds and levels, including the ability to work strategically and collaboratively across departments
- Good knowledge of the banking landscape, industry and trends
- Experience of Sales, Marketing or Product Management in relation to banking products
- Excellent presentation and communication skills, with the ability to interact with customers to determine critical product and sales messaging needs