.Company Overview:DiDi Global Inc. is the world's leading mobility technology platform.
It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.
It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.
DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team Overview:DiDi's growth team is composed of a unique set of individuals, with a variety of skills sets ranging from data-driven mindsets to innovative minds, who are focused to tackle one of the most demanding, yet exciting, growth challenges in ride-sharing industry.
As a Paid Social Analyst, you'll have a unique opportunity to learn in one of the fastest-growing companies currently expanding across countries and cities, you will be adding value from day one as you'll get involved in analytics, business growth, and marketing challenges collaborating across a variety of teams.
As well, you'll have regional exposure and you'll be supporting growth needs across countries and cities.Role Responsibilities:- Planning & Execution for Digital Branding: This is a hands-on role.
Planning, tactical, analytical.
Most activating social campaigns at each stage of the buying cycle..
Measuring for Success: Deliver on the value of paid social strategies and tactics.
Identify KPIs and tangible ROI to the business.
Conduct ad-hoc reporting with insightful recommendations.
Dive in analysis, data extraction & generation of insights..Work cross-functionally with other teams across central operations and products.Partner with Key Marketers: Collaborating with our internal team & sharing expertise with the agency and media contacts.- Handle a large amount of campaigns in different countries.- Support business presentations aiming to provide visibility to other teams about paid acquisition efforts.Role Qualifications:.
Bachelor's degree in Economics, Business Administration, Marketing, Advertising, or similar.. +2 Years of Digital Marketing Experience: Experience managing performance and brand campaigns.- Media optimization expertise in media agency or client.
(Facebook Ads, Google Ads).. Analytical: Metrics-driven.. Strong attention to detail: Organizational, time management, problem-solving, and communication skills..
Team Player: You have experience working with global and remote teams.