. JOB SUMMARY Provides total account management for assigned accounts. Executes the overall account strategy for assigned accounts to generate and maximize business for the properties represented in the market sales. Applies the principles of strategic account management. Partners with Sales and Marketing leadership, and the property Leadership team, to develop a comprehensive strategic plan to grow market share from assigned accounts. Develops strong partnerships with buyers for the purpose of penetrating and growing market share and driving sales for the properties. Focuses specifically on growing market share from transient, extended stay, leisure, group and catering revenue. Proactively solicits and manages transient, group and catering-related opportunities for a targeted portfolio of assigned accounts. Develops and maintains the overall account strategy and how to best execute the strategy to maximize revenues from the account. Drives customer loyalty by delivering service excellence throughout each customer experience. Proactively represents all hotels of portfolio. Provides service to customers in order to grow share of the account on behalf of the company. Achieves personal and team related revenue goals. Turns over leads properly and in a timely manner for proper follow up. Prospects and develops new accounts. CANDIDATE PROFILE Education and Experience
- High school diploma or GED; 2 years experience in the sales and marketing, guest services, front desk, or related professional area. OR
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required. CORE WORK ACTIVITIES Understanding Markets & Maximizing Revenue
- Develops and implements the overall account strategy for assigned accounts.
- Retains, expands and grows account revenue of existing accounts through total account penetration, margin management, and implementation of sales and marketing initiatives.
- Penetrates assigned accounts for group and transient, as well as exploring opportunities for extended stay and catering sales business.
- Identifies and aggressively solicits new accounts in coordination with any relevant Sales and Marketing colleagues and Above Property Sales.
- Develops and implements strategic sales plans .
- Builds and strengthens Accounts with existing and new customers, industry organizations and brand network to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
- Understands the overall market dynamics - competitors' strengths and weaknesses, economic trends, supply and demand etc. and how to sell to assigned accounts.
- Identifies emerging business opportunities and risks within assigned accounts and provide feedback to key stakeholders (. property Leadership).
- Identifies and implements process improvements and best practices