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Senior Affiliate Marketing Manager

Detalles de la oferta

.At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It's the web, made better. We are seeking a Senior Affiliate Marketing Manager to lead the development and execution of our growth strategy, with a primary focus on managing our affiliate program. This role will be responsible for driving a key growth channel for our product-led initiatives, with the potential to expand into partner and promotional strategies to further accelerate growth. About the role Location: Remote-first (Mexico) Full-time Reporting to the Director of Growth Marketing As a Senior Affiliate Marketing Manager, you'll … Develop a strategy for igniting sustained, efficient growth from our affiliate program, building on historical learnings and industry trends. Manage the execution of affiliate marketing, including offer creation, affiliate relations, fraud mitigation, and financial stewardship. Develop a testing plan to drive incremental revenue, backed by foundational opportunity sizing modeling and analysis techniques. Evaluate program LTV, ROI, and incrementality, collaborating with Finance partners. Provide program recaps, insights, and forward-looking strategies to marketing leadership. Collaborate with internal teams to create scaled processes that drive operational efficiencies. Collaborate with partnerships marketing team to optimize partner growth initiatives and test promotional strategies. In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role. About you You'll thrive as a Senior Affiliate Marketing Manager if you: 5-7 years of professional experience in marketing, partnerships, or similar field Have experience managing, optimizing, and launching growth marketing campaigns, acquiring customers using CPC, CPA, or CPL models. Are innately curious- you scrutinize results and wonder what could be tested. Think big and long-term, with the ability to prioritize initiatives by expected impact, creating annual and quarterly roadmaps. Are familiar with data analysis and basic experimentation techniques, with proficiency in tools such as Google Sheets and Tableau. Have experience evaluating and testing creative and messaging, understanding what drives user action. Are PLG-savvy, able to grasp business models, customer journeys, and conversion pathways


Salario Nominal: A convenir

Fuente: Jobtome_Ppc

Requisitos

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