About the TeamThe B2B Marketing team is a small and performance-focused team that supports lead generation across various business lines, including Restaurants and New Verticals. The team is rapidly growing, and this person will be a leader, help develop the marketing approach, and grow their career as the team expands.About the RoleWe're looking for a talented Senior Associate with strong operational experience in paid social channels to run a world-class acquisition program in our B2B Growth team. This role will offer you the opportunity to have an immediate impact by managing the performance of our main media channels in the U.S. and Canada. You'll be managing a world-class acquisition program, solving complex problems, and making strategic recommendations to drive SMB Merchant growth.You will report directly to our local Manager, B2B Performance Marketing.Key ResponsibilitiesManage multi-million dollar annual digital budgets across digital paid marketing channels, working with partners such as Meta, Google, and TikTok to optimize campaign performance and test new products.Leverage world-class best practices from our U.S. team to build a local media buying team capable of operating at the lowest level of detail while maintaining cost per acquisition as low as possible.Execute paid media strategy and campaign execution to increase lead generation and optimal ROAS.Maintain and monitor key metrics across channels including budget pacing, MQL, CW, cost per acquisition and LTV proxies.Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and bidding algo tests.Work closely with other teams and stakeholders to ensure goals are met.RequirementsYou are proficient in the English language and able to communicate clearly and concisely.You have a proven track record in the performance marketing space, with 4+ years of experience.Direct, hands-on experience managing media buying, optimization (Paid Social, Paid Search, Paid Display), and strategic planning either at an agency or in-house.You are highly proficient in Excel/Google Sheets and have a deep familiarity with all digital marketing metrics including MQL, CW, CPL, CPA, CPC, CPM, LTV and ROAS.Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions and conduct experiments.Experience with Web Tracking/Attribution (preferred)Knowledge of SQL (preferred)Experience working on multi-sided marketplace businesses (preferred)