Senior Associate, Marketing Automation

The Senior Associate, Marketing Automation will report to the Head of Performance Marketing for the Financial Technology Division with a dotted-line to the Head of Marketing for European Markets & Listings. This role will collaborate with the GTM Marketing Team, broader Digital Marketing and the Funnel Manager to develop programs that will drive success against defined KPIs.

Your Responsibilities:

- Review all campaigns before launch to ensure error free execution in copy, design and implementation
- Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Assist in providing "closed loop" reporting - tying Marketing's efforts to sales revenue

Core Competencies
- Able to balance business needs, technology limitations and commitment to user experience
- Data-driven decision-making skills
- Agile mentality and approach
- Exceptional project management, collaboration, and communication skills
- Knowledge of customer data analytics and segmentation

Come as You Are