Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
Team Overview:
The role involves spearheading the strategic planning of digital media, crafting innovative strategies in alignment with stakeholders objectives. Close collaboration with creative teams and channel managers is essential to ensure cohesion with the overarching vision of each campaign. Effective collaboration with internal teams, encompassing creatives, accounts, and data analytics, is pivotal for the seamless execution of campaigns.
Role Responsibilities:
**Responsibilities**:
Strategic Planning: Develop innovative and effective digital media strategies to meet client objectives. Collaborate closely with creative teams and channel managers to ensure alignment of media strategy with the overall vision of each campaign.
Reporting: Take ownership of results and possess the tools to present them to stakeholders, substantiating recommendations with data. Analyze key metrics and provide suggestions to optimize campaign performance.
Continuous Optimization: Stay informed about market trends and propose adaptations to strategies accordingly.
Collaboration: Work closely with internal teams, including creatives, accounts, and data analytics, to ensure the efficient execution of campaigns.
Role Qualifications:
- Minimum 2 years of experience in media planning, with a focus on digital campaigns, primarily oriented towards branding.
- Demonstrated skills in effectively presenting reports to clients.
- Analytical thinking and the ability to interpret data to enhance strategies.
- Strong knowledge of digital advertising platforms and tools, such as Meta, YouTube, TikTok and others.
- Excellent verbal and written communication skills.
- Ability to work in a dynamic and collaborative environment.
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
**We are committed to building inclusive and diverse teams.**
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.
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