.You Lead the Way. We've Got Your Back.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and let's lead the way together.The International Card Services (ICS) Investment Optimization LFO team provides decision support by evaluating and prioritizing Prospect (new card members) and Customer (existing card members) Acquisition as well as Non-Acquisition (spend engagement, benefits reinforcement, etc.) investments.The role is within the Mexico Finance team, facing off multiple stakeholders across the business such as Marketing, ICS Center of Excellence (COE) and Risk to assess the impact of key marketing strategies. It is a high-visibility role with frequent exposure to senior leaders in Business and Finance organizations. As such, the ideal candidate must possess not only exceptional analytical acumen, but also excellent communication skills and the ability to tailor complex messages to the appropriate audience in a collaborative manner.How will you make an impact in this role?Develop business cases, analyze past portfolio performance, and channel profitability to optimize AXP's advertising and promotion investment pool.Collaborate with Marketing and Finance on day-to-day investment management ranging from evaluating new campaigns, de-funding poor performing campaigns, investment budget optimization and allocation, results tracking and forecasting.Support quarterly R&Os and annual Planning cycle, including optimization of initiatives across ICS.Evaluate different acquisition offer constructs and recommend new offers and campaigns to drive incremental revenue.Coordinate with Corporate Planning on IO platform enhancements.Become knowledgeable in the card member value/ROI models that are used for investment optimization and ad-hoc business cases.Support strategic business analysis across the organization aimed at providing decision support to ICS leadership.Manage relationships across the cross-functional team (Marketing, COE, Risk, and Finance) will be a key component to success in the role
