.By clicking "Apply Now," I understand and agree that Zendesk and its affiliates will collect and process my information in accordance with Zendesk's Candidate Privacy Notice.Job DescriptionWe are seeking a Senior Growth Marketing Manager to drive our product-led growth initiatives (through a marketing lens) while supporting sales-led motions. This person will be highly analytical, innovative, and a skilled problem-solver, with a passion for moving prospects and customers through their journey toward conversion and expansion. The ideal candidate will have strong marketing expertise, an understanding of user experience, and a keen sense for effective copywriting and messaging.In this role, you will be responsible for identifying the next best actions to guide prospects, leveraging data and tools to ensure they are more likely to convert and be sales-ready. You'll have a sharp eye for simplifying user journeys and creating intuitive experiences that align with our marketing goals.Additionally, you'll play a critical role in selecting and integrating tools into our marketing stack, improving automation, and driving operational efficiency. A forward-thinker, you will also bring innovative ideas on how to leverage AI to enhance the effectiveness and efficiency of our marketing strategies.Key Responsibilities:Drive product-led growth initiatives while supporting sales-led marketing motions.Analyze customer journeys and identify key actions to move prospects toward conversion and expansion.Optimize the marketing funnel by influencing customer behaviors through data-driven insights.Collaborate closely with cross-functional teams (sales, product, etc.) to ensure alignment between product and marketing efforts.Evaluate, select, and integrate marketing tools to improve automation and operational efficiency.Identify and implement innovative ways to leverage AI for more effective marketing strategies and improved customer experience.Contribute to messaging and copywriting strategies that resonate with our audience and improve engagement.Work collaboratively with sales to ensure that marketing efforts effectively support lead nurturing and sales readiness.Qualifications:Proven experience (5+ years) in growth marketing, with a strong focus on both product-led and sales-led initiatives.Demonstrated success in improving customer journeys and driving conversions through marketing strategies.Solid experience in evaluating and integrating marketing automation tools and improving operational workflows.Familiarity with AI tools and technologies that can enhance marketing and sales effectiveness.Excellent problem-solving skills, with an ability to innovate and optimize processes.Strong analytical mindset, with the ability to use data to influence decisions.Knowledge of best practices in user experience and customer journey optimization.Experience with copywriting and messaging strategies that effectively engage target audiences