**Who we are**
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term.
**About the role**:
- **You want to impact the industries that run our world**: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- **You are the architect of your own career**: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- **You're energized by our opportunity**: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- **You want to be with the best**: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
**In this role, you will**:
- Acquire customers through digital channels and be directly responsible for helping the company meet its growth goals
- Optimize the entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline
- Be a business owner for your channels: manage budgets and forecasts, measure performance, and optimize for results
- Support new areas of growth for the company by launching channels and campaigns for new geographies, product lines, and industries
- Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
**Minimum requirements for the role**:
- 6+ years of experience in an analytical role at a high growth technology company, with at least 4 years of digital lead generation experience
- Optimize the funnel for pipeline generation and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages
- Be a business owner for your channels: manage budgets and forecasts, measure performance, and optimize for results
- Previous experience directly managing Google Ads for lead generation
- Proven experience delivering on pipeline generation targets at scale, managing a 7+ figure annual budget within spend efficiency thresholds
- Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels
- Experience working cross-functionally with sales, product, and marketing teams to launch and optimize lead sources tailored to specific products and regions
- Bachelor's degree or foreign equivalent, ideally in economics, mathematics, finance, or other quantitative field
- Expertise in Google
- Experience working cross-functionally with data engineering teams to optimize machine learning bidding models
- Strong proficiency with Salesforce and BI tools like Looker/Tableau
- Experience across a wide variety of ad platforms in a B2B context
- SQL proficiency and experience with BigQuery/Databricks
At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.
**Benefits**
Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much