.Job DescriptionSenior Manager, Marketing OperationsAustin, TexasJob Summary:Are you a strategic marketing operations leader with a depth of experience in data management?
If you're searching for a role where your contributions will propel a company's growth strategy forward, this opportunity at Zendesk could be for you!The PositionZendesk is looking for a Senior Manager of Marketing Operations with extensive data management experience to drive our growth strategy.
This role involves leading a team focused on optimizing our Customer Data Platform (CDP) and ensuring our go-to-market data processes support sales and marketing activity and align with our business objectives.In this role you will:Team Leadership: Lead, mentor, and develop a high-performing team responsible for prospect data management, including data acquisition, enrichment, governance, and compliance.Strategic Oversight: Define and execute the overall prospect and customer data management strategy, ensuring alignment with marketing goals and objectives while driving operational excellence.Data Integrity and Governance: Establish and maintain robust data governance frameworks to ensure data accuracy, consistency, and compliance with relevant regulations (e.G., GDPR, CCPA).Collaboration: Partner with cross-functional teams, including sales, IT, and analytics, to create a seamless flow of data and insights that drive informed decision-making and marketing effectiveness.Campaign Management and Execution: Oversee the execution of marketing campaigns that leverage the CDP for targeted audience segmentation and personalization.
Ensure that campaigns are aligned with customer journeys and business goals.Technology Management: Oversee the implementation and optimization of marketing technologies and tools, ensuring they meet the marketing team's needs and integrate effectively with other systems.Performance Metrics: Develop and track key performance indicators (KPIs) to measure the effectiveness of prospect data initiatives and marketing operations, providing regular reports to senior leadership.Analytics and Insights: Utilize data analytics tools to derive actionable insights from customer data, informing marketing strategies and campaigns.
Monitor and analyze customer behavior and engagement metrics to optimize marketing efforts.
Prepare and present regular reports to senior leadership on the performance of marketing operations and insights gained from customer data.Process Optimization: Identify opportunities for data process improvements and automation within marketing operations to enhance efficiency and scalability.We are seeking a passionate leader with:Experience: At least 6-8 years in a comparable role, ideally within a high-growth SaaS environment with a proven ability to lead and inspire teams, fostering a culture of collaboration, accountability, and continuous improvement