.Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join:Airbnb's Marketing organization are storytellers, creators and relentless community champions, responsible for sharing the Airbnb love around the world by creating magical, memorable, shareable experiences that inspire and grow our community. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about the company and our values. The Difference You will Make:The Senior Marketing Lead, Mexico will report to the Senior Marketing Lead, Americas. They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region. They will also act as a thought partner, sounding board, and consultant to the Senior Marketing Lead, Americas regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market.With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions. A Typical Day:Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.In partnership with other marketing stakeholders, develop and deliver the Latin American marketing strategy, balancing alignment with global strategy and regional opportunities.Be the relentless advocate for localization across Mexico; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.End to end execution and monitoring across all global and local marketing efforts and campaign activity