.Company Overview: DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.LI-HybridTeam Overview: We are looking for a consumer centric, strategic, data driven, business oriented, creative, and innovative Marketing Lead who is passionate about building meaningful brands, that connect with our consumers through deeply understanding their needs, and by designing and executing winning marketing strategies that can drive our brand awareness, and strengthen our position in the market, achieving the most ambitious business goals.Role Responsibilities: Responsible for leading the development and execution of strategic marketing initiatives to drive the growth. Overseeing the creation of compelling marketing campaigns, managing cross-functional teams, analyzing market trends, and ensuring that the brand remains competitive in the market. Work closely with operations, product management, sales, and analytics teams to achieve business goals.**Marketing Strategy**:- Leading marketing strategy, and build our Fintech brands impacting business growth acquisition, retention and brand positioning.- Leading and developing long term brand strategy aligning business ambition and goals to brand vision, impacting end to end funnel growth- Leading initiatives to enhance brand equity, market position and product features.- Working closely with cross-functional teams (e.G., Operations, Product, Sales, Engineering, UX) to ensure alignment of marketing strategies with business goals- Developing a comprehensive marketing comms strategy to support the Operations teams, and oversee the creation of multi-channel marketing campaigns and creative assets (digital, social, traditional, PR) that drive user growth/engagement and brand positioning.- Conducting in depth-analysis with your team, to identify new growth opportunities and customer segments inside and outside our brands ecosystems.- Monitoring competitive activity and adjust marketing strategies to maintain a competitive edge and drive our buiness goals.- Setting clear KPIs and metrics to measure the success of marketing initiatives and optimize them accordingly