.The Senior Marketing Operations Specialist role plays a crucial role in enhancing and scaling our lead management engine. As part of Marketing Operations at Zendesk, you will act as a strategic partner to Marketing Analytics, Digital Marketing, Sales Development, and Campaign Operations to accelerate our growth strategy through process optimization and cross-functional innovation.This role requires extensive expertise with marketing technology, particularly Marketo, Salesforce, LeanData, and 6sense.Key Responsibilities:Lead and manage marketing operations projects on a global scale, ensuring timely execution and alignment with overall marketing strategy and business objectives.Partner with IT to implement new fields, workflows, and integrations to optimize lead management processes in Salesforce.Be a strategic advisor to Digital Marketing, Marketing Analytics, Sales Development, and Campaign Operations, leveraging subject matter expertise to drive alignment and ensure smooth execution of key growth initiatives.Provide actionable insights into the performance of our lead flows between Marketo, Salesforce, and LeanData, and partner with the Marketo Admin team to drive optimal flow design.Provide strategic insights into marketing operations performance by analyzing data and presenting recommendations to stakeholders.Engage with stakeholders across sales, marketing, and operations to drive independent initiatives that improve processes and results.Partner with Marketing Analytics to operationalize lead scoring in Marketo, and recommend adjustments to lead scoring to maximize lead routing efficiency.Desired Skills & Experience:3+ years in Marketing OperationsEstablished track record leveraging subject-matter expertise to independently drive end-to-end stakeholder engagement on a global scale; Proven self-starter with a passion for optimizing and innovating Marketing Operations processes; Ability to grow, learn, and collaborate in a fast-paced, global environment; Proven experience optimizing lead management processes between Marketo, Salesforce, and LeanData.Where We WorkZendesk is not your average tech company. We have all the stuff you'd expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market.Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).The intelligent heart of customer experienceZendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace