Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- Experience communicating results to stakeholders
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Bachelor degree and 8+ years of relevant experience or Masters degree and 5+ years of experience.
- Knowledge of Latin American entertainment markets.
- Intermediate to advanced R/Python and SQL.
- Intermediate data visualization and analysis skills (statistical inference, PCA, k-means, multilevel regression, design of experiments, ANOVA).
- Proficient in Spanish and English.
Key job responsibilities
- Carry out title-level studies and trackers to inform creative and marketing decisions.
- Lead in-depth studies to support mid
- and long-term business strategy.
- Conduct meta-analysis to produce consolidated, regional learnings.
- Work in internal team projects to standardize best practices, streamline processes and enhance impact.
- Contribute to teams' day-to-day operational and planning tasks.
- Collaborate with other teams (BI, Programming, Operations) to broaden our understanding of our customers and markets.
- Write RFPs and questionnaires, analyze data from primary and secondary sources, write research papers and report results to stakeholders.
- Work with vendors to insure successful execution of research projects (domestic and global).
- Stay up-to-date with entertainment market trends in Latin America.
About the team
We are a high performance research team from diverse backgrounds, appointed with the great privilege and responsibility of representing the voice of our customers to inform decision-making of creative and business stakeholders in 8 countries.
- Experience communicating results to senior leadership
- Experience on the research vendor side or within the research group of a media company
- Experience leading different types of viewer studies such as episode testing, dial testing, concept testing, series maintenance
- Experience guiding creative input, development and execution from concept to completion
- Advanced data analysis (complex sampling, predictive analysis, text analysis, sentiment analysis, network analysis, time series).
- Fluent in Portuguese.