.**Position Summary**:The **Senior SEO & Web Analytics Specialist** will assist in strategy and lead execution of on/off-site SEO and web analytics strategy for the Applications brands. In this role you will promote data-driven decision making and work with other teams to outline SEO improvements, changes, and best practices. Including but not limited to setting up and managing analytics tools, such as Google Analytics and Search console to ensure accurate setup of new events, funnels, and reporting for various sites. By analyzing data and providing actionable insights, the Senior SEO & Analytics Manager will make informed decisions to optimize website performance and user experience.The Senior SEO & Analytics Specialist will own SEO efforts across various web properties. Including analyzing, accessing, and implementing content, keyword performance, A/B testing for new launches, identifying areas for improvement and recommendations to enhance organic search visibility.**What you'll do**:- Execute SEO strategies to drive qualified traffic and conversions- Utilize GA4's user-centric measurement to gain insights into user behavior, demographics, and audience engagement- Set up custom events to track relevant actions such as newsletter sign-ups, video views, form submissions, and other engagement metrics- Manage online product related data, information, and content required for optimal digital customer experiences intended to increase brand preference and purchase opportunity- Provide support in researching and recommending SEO and social media optimization campaigns- Responsible for carrying out competitive analysis, as well as identifying gaps in the organization's content or areas of improvement in their web design or structure- Strategize to continually test and iterate on SEO page templates, modules, and content to improve on-site performance (e.G., conversion, bounce) and SERP performance (e.G., CTR, rankings)- Help to create and support digital marketing content/copy to use for website ranking purposes (e.G., page updates, blog posts, etc