.Senior Specialist, Paid Social - B2BWho we are:Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. Our goal when we come to work every day is simple - to grow happiness. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.What you'll be doing:Develop and implement paid social campaigns, including account setup, strategy development, organization, and management.Ongoing use of reporting, analytics, and trend tools for weekly, monthly, and quarterly reporting.Campaign set-up and management: target development, creative testing, bid and budget management, and optimizations.Effectively prioritize efforts to focus on delivering on the most important things, track and report on campaign results, and participate in weekly client calls.Manage a support team of Account Analysts to deliver tasks.Assist in training the team on new processes and industry developments.Consistently look for ways to improve current processes or introduce new approaches that will contribute to the client's success.Successfully fulfill the client's strategy by creating deliverables and recommendations.Assist with new business pitches and proposals.Communicate with clients via email or phone with minimal oversight to cultivate a strong working relationship.Accountability and ownership with limited supervision of paid social program, successes, and failures for several client accounts.In-depth knowledge of paid social strategy (full-funnel, platform selection, attribution, measurement, creative, etc.).Delegate both routine and important tasks and decisions clearly and comfortably.Responsible for end-to-end program strategy, execution, and reporting.Proactively educate oneself on industry findings and effectively mentor junior team members via training and delegation.We'd love to hear from you if:Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.Requirements:4-5+ years of related work experience in paid social.Experience with B2B social strategy.Advanced computer skills, particularly Microsoft Excel and Google Workspace.Experience managing paid social campaigns and budgets across LinkedIn Ads, Meta, TikTok, Reddit, and Snapchat, with deep understanding of strategic and executional best practices.Proven track record of collaborating with large, cross-functional/cross-channel teams