Shoppable Media Associate
As the Shoppable Media Associate you will:- Performance Tracking & Optimization: Track and analyze the performance of shoppable media campaigns, using analytics tools to measure success against key performance indicators (KPIs) such as click-through rates, conversion rates, and ROI.- Data Analysis & Reporting: Assist in resolving technical issues related to shoppable media content, working with IT and digital teams to ensure a smooth user experience.
Continuously optimize shoppable content based on performance data and consumer feedback to improve engagement and sales conversions.- Collaboration: Work closely with marketing, sales, and product teams to ensure shoppable media campaigns are aligned with overall business goals and product launches.- Client Communication: Regularly communicate campaign progress, performance, and insights to internal stakeholders and leadership, demonstrating the value and impact of shoppable media initiatives.- (Hiring Manager to add any tasks specific to their pod)
Professional Qualifications:
- 0-2 years of experience in Shoppable Media roles- Familiarity with (Insert Solution-Specific Platforms & Tools) Google Ads, Microsoft Ads, Merchant Center, Taboola, Feed management platforms (Feedonomics), Campaign management platforms (Skai, SA360)- (Insert Preferred Certifications if relevant) Google's AI-Powered Shopping ads Certification, Microsoft Ads Certification- Advanced computer skills including Microsoft Excel & PowerPoint- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.- Proficient in analyzing data and using analytics tools to drive marketing decisions.- (Hiring manager to add rec-specific qualifications i.e.
CPG experience)